1. Introduction
Pedder Health (“we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website at pedderhealth.com, book appointments, or receive medical, diagnostic, and surgical services at our clinics in Hong Kong.
This Policy is prepared in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region.
2. Data We Collect
We may collect the following categories of personal data:
- Identity Information: Name, date of birth, gender, Hong Kong Identity Card number or passport number, and contact details (address, telephone number, email address).
- Medical Information: Medical history, symptoms, diagnoses, test results, treatment records, prescriptions, and other health-related information necessary for your care.
- Appointment Information: Booking records, attendance history, and communication preferences.
- Payment Information: Billing records, payment method details, and insurance information.
- Website Usage Data: IP address, browser type, device information, pages visited, and cookies (see Section 8 below).
3. How We Collect Your Data
We collect personal data through:
- Direct provision by you (e.g., when completing registration forms, during consultations, or via telephone/email enquiries);
- Referrals from other healthcare providers (with your consent or as permitted by law);
- Our website and online booking systems;
- Third-party service providers (e.g., insurance companies, where relevant).
4. Purpose of Data Collection
We collect and use your personal data for the following purposes:
- To provide medical, diagnostic, and surgical services;
- To manage appointments, billing, and payment;
- To communicate with you regarding your care, test results, and follow-up arrangements;
- To maintain accurate medical records;
- To comply with legal and regulatory obligations (including reporting to health authorities where required);
- To process insurance claims;
- To improve our services and website functionality;
- To send you health-related information or clinic updates (only with your consent, which you may withdraw at any time).
5. Disclosure of Personal Data
We do not sell or trade your personal data. We may disclose your data to:
- Our physicians, surgeons, nurses, and other healthcare professionals involved in your care;
- Laboratories, hospitals, and specialist centres for diagnostic or referral purposes;
- Your insurance company or employer (only with your explicit consent or as required for claim processing);
- Government authorities or regulators as required by Hong Kong law;
- Professional advisers (e.g., legal or audit professionals) bound by confidentiality obligations;
- IT service providers who assist in maintaining our systems, under strict data protection agreements.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Secure storage systems with restricted access;
- Encryption of sensitive electronic data;
- Confidentiality obligations binding all staff members;
- Regular review of our security practices.
Despite these measures, no method of transmission over the internet or electronic storage is completely secure. We strive to protect your data but cannot guarantee absolute security.
7. Data Retention
We retain your personal and medical data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, accounting, and professional requirements. Medical records are generally retained in accordance with the guidelines issued by the Hong Kong Medical Council and relevant professional bodies.
8. Cookies and Website Analytics
Our website may use cookies and similar technologies to enhance your browsing experience, analyse website traffic, and understand user behaviour. You can set your browser to refuse cookies; however, this may affect the functionality of certain features on our website.
9. Your Rights
Under the Personal Data (Privacy) Ordinance, you have the right to:
- Request access to your personal data held by us;
- Request correction of any inaccurate or outdated personal data;
- Request cessation of processing your data for direct marketing purposes;
- Enquire about our policies and practices regarding personal data.
To exercise these rights, please submit a written request to us using the contact details in Section 11. We may charge a reasonable fee for processing data access requests as permitted by law.
10. Direct Marketing
We will only use your personal data for direct marketing (e.g., sending health tips, clinic news, or service updates) with your explicit consent. You may opt out at any time by following the unsubscribe instructions in our communications or contacting us directly.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal data, please contact us:
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or service offerings. Any revisions will be posted on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically.
13. Governing Law
This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region.
